Welcome to our new website.
After five happy years at Consumer Dynamics, the time is right to return to my own independent brand consulting practice, Rafkin & Company.
At Consumer Dynamics, I was lucky to lead major projects for world-class organizations like Estee Lauder, Nestle, Novartis, Johnson & Johnson, CBS, OAAA, and others.
At Rafkin & Company, we’ll continue to deliver the bold creativity, exceptional strategic thinking, and personalized client service that is our hallmark. Our value proposition is pretty simple: big firm results – at independent prices.
Nike CMO Scott Bedbury once said, “a brand is a story that is always being told.”
We still have lots of brand stories yet to tell.
From time to time, I’ll be posting random observations, insights, examples, and case studies. Please visit often.
All the best,